Distributor Business Development Conference
Thurday 21 June, 2018
|11:00 AM - 12:00 PM||How to Have a Practical and Effective Marketing Plan For the Fastener Industry
Bruno Carrera, CEO, Caja Negra Consultores & Elencus
Attendees will understand the difference between the traditional marketing, branding, advertising and public relations in contrast with the right direct response marketing that finds the ideal prospects, attracts them and turn them into customers.
We will see the success strategy to have a differentiated product portfolio, the 3 elements of marketing in order to sell: market, message and media and the success characteristics of each one.
We will go through the tools that every business must implement: the one page marketing plan in order to build sales suitable sales systems for your business.
|12:15 - 1:15PM||Purchaser mind set: Meet buyer expectations!
Gonzalo Vasquez, President, Buyer World
Create relationships beyond your product/service compatibility. Give your best shot to your product or service. Make them call you till it’s annoying.