Distributor Business Development Conference
The 10 Commandments of Commercial Success in The Fastener Industry
Fastener Fair Mexico 2017
Presenter: Bruno Carrera
Date: June 21, 2017
Time: 1:00 PM – 3:00 PM
Access to this Conference is included in your exhibition badge.
Space is limited.
- You will know thy customer
- You will create an elevator pitch
- You will develop compelling differentiators and offers
- Honor your website
- You shall go digital with information marketing
- You will attract your customers not chase them
- You will not operate without a strategic plan
- You shall not murder your price with unnecessary cuts and discounts
- Honor the 6 steps sales system (and some training)
- There will be internal and external follow up (relentless)
How can the Fastener Industry help you create relevant content for your customers? This conference will review the importance of market research, creating and using a unique selling proposition and the 10 must-haves of an effective website. Second, having clear messages that attract the ideal customers as opposed to the traditional chasing techniques. Third, setting clear commercial goals, defining a strategy, crafting a plan and implementing it with the discipline of sticking to it via a systematic approach. Discover the concept of blue ocean vs. red ocean marketing. Lastly, learn the 6-steps sales process and how to create the appropriate internal controls and external follow up to ensure success in selling and measuring ROI.
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